Portrait of Patricia Ortega Salazar

About me

Senior Product Designer with 16+ years of experience designing complex digital products and enterprise workflows across financial services, cloud infrastructure, telecommunications, and technology.

My work spans discovery, interaction design, prototyping, usability testing, and design systems. I focus on complex workflows where users can easily get lost, such as configuration, migration, and onboarding, balancing user needs, business goals, and technical constraints to make those experiences clearer and easier to use.

Skills & methods

UX Research

  • Generative & evaluative research
  • Contextual inquiry and field studies
  • Moderated and unmoderated usability testing
  • Survey design and behavioral analytics
  • Research repositories and insight operations

Product Design

  • End-to-end flows for complex, regulated products
  • Information architecture and service blueprints
  • Rapid prototyping from lo-fi to production-ready
  • Accessibility to WCAG 2.1 AA
  • Design systems, tokens, and governance

Working with teams

  • Facilitation and design workshops
  • Mentoring designers and researchers
  • Partnering with engineering, data, and compliance
  • Communicating trade-offs to executives
  • Design QA and measurable success criteria

Beyond the screen

Cycling

Long rides for noticing how people actually move through a city.

Hiking/Walking

Trail miles as thinking time. Best ideas tend to show up around mile two.

Painting

Watercolor and acrylic as composition practice — balance and hierarchy, off-screen.

Mentoring

Volunteer mentor for career switchers, focused on building research judgment early.